I hope for Joseph's sake that the world does end in 2012 though. After all, he's put a lot of work into his Apocalypse, and if this is as much of a dud as the year 2000 was, then he's gonna be left with egg on his doom-mongering face. Do I think that the world is about to end? Apocalypse 2012 is scary and convincing but no, I don't. I don't think the universe is stupid enough to take its cues from a terrible Roland Emmerich movie. I'm far too small-minded to even concieve of the world exploding while I'm still on it. And I hold no water with old Mayan prophecies or religious bullshit. Mind you, it's always good to be prepared. So my advice is to start building the Ark, stock up on the bottled water/tinned goods, obsessively play Fallout 3 and invest in a really good motorbike. Get John Cusack on speed dial too. Dude's got some hella good driving skills.
Apocalypse 2012 is well-written, well-researched and entirely effective in its aims. That is, if its aims are to scare the shit out of one's readers. There's hardly a jot of reassurance or optimism (no, "we'll evolve into a better form of humanity... but you'll all die first" doesn't count as optimism) in the book, nor any real underlying point to it aside from rampant scaremongering and over-the-top metaphors about sharks and such. Books and movies theorising about 2012 are all a bit pointless, when one stops to think about it. After all, we'll find out for sure in a couple of years anyway. Have a nice day.